{"title":"NEW ARRIVALS","description":null,"products":[{"product_id":"ballon-shirt-blue","title":"Balloon Shirt (Blue)","description":"\u003cp\u003eArchitectural structure meets classic pattern play. The Balloon Shirt reimagines traditional shirting with a beige and blue checkered weave and a dramatic, adaptable silhouette.\u003cbr\u003eDesigned with a sharp lapel collar and exaggerated deep cuffs, this piece features a contrasting tie-waist belt that lets you completely customize your look. Cinch it tight to gather the fabric into a dramatic balloon drape with a defined waist, or remove the belt entirely for an effortless, relaxed fit.\u003cbr\u003eHighlights:\u003cbr\u003e Pattern \u0026amp; Color: Subtle beige and blue check pattern for a textured, elevated look.\u003cbr\u003e 2-in-1 Styling: Wear cinched for a structured balloon drape, or unbelted for a relaxed, easy silhouette.\u003cbr\u003e Contrast Tie-Belt: Removable natural tape belt allows for adjustable volume.\u003cbr\u003e Elevated Details: Sharp lapel collar and extra-wide cuffed sleeves with clean button accents.\u003c\/p\u003e","brand":"notch.egy","offers":[{"title":"XS \/ S","offer_id":67160824021037,"sku":null,"price":3100.0,"currency_code":"EGP","in_stock":true},{"title":"S\/M","offer_id":67160824053805,"sku":null,"price":3100.0,"currency_code":"EGP","in_stock":true},{"title":"L \/ XL","offer_id":67160824086573,"sku":null,"price":3100.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/5049\/5021\/files\/2026_07_27_19_15_IMG_4398_a3e6f1a1-b53f-442c-838a-b136ff0ec792.png?v=1785199643"},{"product_id":"ballon-shirt-black","title":"Balloon Shirt (Black)","description":"\u003cp\u003eArchitectural structure meets classic pattern play. 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Cinch it tight to gather the fabric into a dramatic balloon drape with a defined waist, or remove the belt entirely for an effortless, relaxed fit.\u003cbr\u003eHighlights:\u003cbr\u003e Pattern \u0026amp; Color: Subtle beige and blue check pattern for a textured, elevated look.\u003cbr\u003e 2-in-1 Styling: Wear cinched for a structured balloon drape, or unbelted for a relaxed, easy silhouette.\u003cbr\u003e Contrast Tie-Belt: Removable natural tape belt allows for adjustable volume.\u003cbr\u003e Elevated Details: Sharp lapel collar and extra-wide cuffed sleeves with clean button accents.\u003c\/p\u003e","brand":"notch.egy","offers":[{"title":"S\/M","offer_id":67160817926189,"sku":null,"price":3100.0,"currency_code":"EGP","in_stock":true},{"title":"L \/ XL","offer_id":67160817958957,"sku":null,"price":3100.0,"currency_code":"EGP","in_stock":true},{"title":"XS \/ S","offer_id":67160817991725,"sku":null,"price":3100.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/5049\/5021\/files\/2026_07_27_19_15_IMG_4398_7.png?v=1785199830"},{"product_id":"ballon-shirt-beige","title":"Balloon Shirt (Beige)","description":"\u003cp\u003eArchitectural structure meets classic pattern play. 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Cinch it tight to gather the fabric into a dramatic balloon drape with a defined waist, or remove the belt entirely for an effortless, relaxed fit.\u003cbr\u003eHighlights:\u003cbr\u003e Pattern \u0026amp; Color: Subtle beige and blue check pattern for a textured, elevated look.\u003cbr\u003e 2-in-1 Styling: Wear cinched for a structured balloon drape, or unbelted for a relaxed, easy silhouette.\u003cbr\u003e Contrast Tie-Belt: Removable natural tape belt allows for adjustable volume.\u003cbr\u003e Elevated Details: Sharp lapel collar and extra-wide cuffed sleeves with clean button accents.\u003c\/p\u003e","brand":"notch.egy","offers":[{"title":"XS \/ S","offer_id":67160976850989,"sku":null,"price":3100.0,"currency_code":"EGP","in_stock":true},{"title":"S\/M","offer_id":67160976883757,"sku":null,"price":3100.0,"currency_code":"EGP","in_stock":true},{"title":"L \/ XL","offer_id":67160976916525,"sku":null,"price":3100.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/5049\/5021\/files\/image00027_4.png?v=1785201949"},{"product_id":"ballon-shirt-white","title":"Balloon Shirt (White)","description":"\u003cp\u003eArchitectural structure meets classic pattern play. 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Cinch it tight to gather the fabric into a dramatic balloon drape with a defined waist, or remove the belt entirely for an effortless, relaxed fit.\u003cbr\u003eHighlights:\u003cbr\u003e Pattern \u0026amp; Color: Subtle beige and blue check pattern for a textured, elevated look.\u003cbr\u003e 2-in-1 Styling: Wear cinched for a structured balloon drape, or unbelted for a relaxed, easy silhouette.\u003cbr\u003e Contrast Tie-Belt: Removable natural tape belt allows for adjustable volume.\u003cbr\u003e Elevated Details: Sharp lapel collar and extra-wide cuffed sleeves with clean button accents.\u003c\/p\u003e","brand":"notch.egy","offers":[{"title":"XS \/ S","offer_id":67160985665581,"sku":null,"price":3100.0,"currency_code":"EGP","in_stock":true},{"title":"S\/M","offer_id":67160985698349,"sku":null,"price":3100.0,"currency_code":"EGP","in_stock":true},{"title":"L \/ XL","offer_id":67160985731117,"sku":null,"price":3100.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/5049\/5021\/files\/image00027_10.png?v=1785202121"},{"product_id":"kim-shirt-yellow","title":"The Detachable Waist Shirt (Yellow)","description":"\u003cp\u003eOne piece, endless ways to wear it.\u003cbr\u003eDesigned for ultimate versatility, this piece pairs a relaxed classic blue button-down with a textured, fringed waist overlay attached by buttons. Unbutton the lower waist piece to style it separately as a wrap, or rock the cropped shirt on its own.\u003cbr\u003e Wear it attached: Bold, layered statement outfit.\u003cbr\u003e Wear it detached: Crisp cropped shirt OR a standalone tie-waist accent.\u003cbr\u003eOption 3: Fashion-Forward \u0026amp; Editorial\u003cbr\u003eMeet the Detachable Waist Shirt—where clever structure meets effortless layering. Crafting a silhouette that transitions effortlessly from relaxed to tailored, this design features a classic light-blue poplin-style upper shirt seamlessly buttoned to a textured, striped tie-waist overlay with delicate fringe trimming.\u003cbr\u003eDetachable at the waist via concealed buttons, both pieces are fully functional on their own. 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