{"title":"Trending summer 2026","description":"\u003cp\u003eShop the favorite trending looks now\u003c\/p\u003e","products":[{"product_id":"the-drifty-shirt-in-stripes","title":"The Drifty shirt in Stripes","description":"\u003cp\u003eThe Drifty Asymmetric Shirt – Deconstructed Tailoring. Playful Asymmetry.\u003cbr\u003eMeet the Drifty Shirt—a piece that completely flips the script on traditional button-downs. Available in a classic fine blue Stripe and a solid, vibrant Lilac, this statement top features an exaggerated, dramatic asymmetric cut that falls into a sharp, architectural drape on one side while staying cropped and structured on the other.\u003cbr\u003eThe standout feature? An oversized, relaxed modern collar paired with playful, hanging neon-orange and neutral-beige ropes that inject an instant burst of street-style energy into the silhouette. Whether styled sleek or completely undone, the Drifty guarantees striking movement from every single angle.\u003cbr\u003eThree Ways to Style the Drifty:\u003cbr\u003e1 The Half-Tuck: Tuck the shorter, structured side into high-waisted denim to highlight your silhouette while letting the long, free-flowing panel drape beautifully on the other.\u003cbr\u003e2 The Relaxed Loose Fit: Wear it fully buttoned and completely untucked, letting both sides hang loose to showcase the dramatic asymmetry and the hanging cord accents.\u003cbr\u003e3 The Effortless Layer: Wear it completely open and unbuttoned over a simple tank top, treating it as a lightweight, fluid summer jacket.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"notch.egy","offers":[{"title":"One Size","offer_id":44881971839021,"sku":null,"price":2800.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/5049\/5021\/files\/image00028.jpg?v=1779228867"},{"product_id":"the-drifty-shirt-in-lilac","title":"The Drifty Shirt in Lilac","description":"\u003cp\u003eThe Drifty Asymmetric Shirt – Deconstructed Tailoring. Playful Asymmetry.\u003cbr\u003eMeet the Drifty Shirt—a piece that completely flips the script on traditional button-downs. Available in a classic fine blue Stripe and a solid, vibrant Lilac, this statement top features an exaggerated, dramatic asymmetric cut that falls into a sharp, architectural drape on one side while staying cropped and structured on the other.\u003cbr\u003eThe standout feature? An oversized, relaxed modern collar paired with playful, hanging neon-orange and neutral-beige ropes that inject an instant burst of street-style energy into the silhouette. Whether styled sleek or completely undone, the Drifty guarantees striking movement from every single angle.\u003cbr\u003eThree Ways to Style the Drifty:\u003cbr\u003e1 The Half-Tuck: Tuck the shorter, structured side into high-waisted denim to highlight your silhouette while letting the long, free-flowing panel drape beautifully on the other.\u003cbr\u003e2 The Relaxed Loose Fit: Wear it fully buttoned and completely untucked, letting both sides hang loose to showcase the dramatic asymmetry and the hanging cord accents.\u003cbr\u003e3 The Effortless Layer: Wear it completely open and unbuttoned over a simple tank top, treating it as a lightweight, fluid summer jacket.\u003c\/p\u003e","brand":"notch.egy","offers":[{"title":"One Size","offer_id":44881970233389,"sku":null,"price":2800.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/5049\/5021\/files\/image00031_c4b508f5-c7b1-4fde-8b9e-0d96e4ba80e7.jpg?v=1779229154"},{"product_id":"ultimate-detach-shirt","title":"Ultimate Detach Shirt","description":"\u003cp\u003eThe lower part can be worn partially or fully attached. 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Blending a fresh pistachio green with a rich lavender purple and unexpected fine-stripe button placket and inner cuff details, this piece turns the classic button-down into an architectural playground.\u003cbr\u003eFeaturing a highly versatile, semi-detached sleeve construction, this shirt is engineered to change shape instantly. Keep it classic, let it breathe, or completely shift the structure by using the sleeves to cinch your waist. It’s a bold, artistic style statement that offers endless possibilities.\u003cbr\u003eThree Ways to Style Recycled Pastel Doll:\u003cbr\u003e1 The Wrapped Belt Silhouette: Unbutton the upper part of the sleeves to let them drop down, then cross and tie them at the front like a built-in belt to create a stunning, cinched waist with dramatic front ties.\u003cbr\u003e2 The Semi-Detached Slit: Leave the top sleeve buttons undone to create an effortless, avant-garde cold-shoulder look with breathable side slits that show off the structural layering.\u003cbr\u003e3 The Classic Fully Buttoned: Fasten all the sleeve buttons for a structured, oversized color-blocked statement shirt with a striking high-contrast pop.\u003cbr\u003eFeatures\u003cbr\u003e Material: Premium crisp poplin cotton blend.\u003cbr\u003e Color Palette: Pastels meets bold blocking—Pistachio Green and Lavender Purple with Fine Blue Stripe inner accents.\u003cbr\u003e Design: Modular, multi-functional design with fully functional button tracks along the shoulders and arms.\u003cbr\u003e Fit: Oversized, relaxed tailoring that can be customized to a cinched fit.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"notch.egy","offers":[{"title":"S \/ M","offer_id":66699221794861,"sku":null,"price":3100.0,"currency_code":"EGP","in_stock":true},{"title":"L \/ XL","offer_id":66699221827629,"sku":null,"price":3100.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/5049\/5021\/files\/image00014.jpg?v=1779229389"},{"product_id":"deconstructed-sleeves-shirt","title":"Deconstructed Sleeves Shirt","description":"\u003cp\u003e\u003cspan\u003eRedefining structure — this deconstructed sleeve shirt blends classic tailoring with bold asymmetry. Effortlessly cool, unapologetically unique.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSoft cotton poplin.\u003c\/span\u003e\u003c\/p\u003e","brand":"notch.egy","offers":[{"title":"S","offer_id":44899679862829,"sku":null,"price":2600.0,"currency_code":"EGP","in_stock":true},{"title":"M","offer_id":44899679895597,"sku":null,"price":2600.0,"currency_code":"EGP","in_stock":true},{"title":"L","offer_id":44899679928365,"sku":null,"price":2600.0,"currency_code":"EGP","in_stock":true},{"title":"XL","offer_id":44899679961133,"sku":null,"price":2600.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/5049\/5021\/files\/CC3E6592-5836-4CC7-AABC-18433AACA3BF.jpg?v=1746641486"},{"product_id":"the-oasis-crinkle-lounge-set-soft-mocha","title":"The Oasis Crinkle Lounge Set (Soft Mocha) Full Set","description":"\u003cp\u003eStep into laid-back luxury with our new textured co-ord set, designed for those who refuse to compromise on style or comfort. Crafted from an ultra-soft, breathable cotton blend with a premium crushed linen-look texture, this matching set offers a beautiful drape that requires zero ironing—making it your ultimate go-to for travel, lounging, or elevated street style.\u003cbr\u003eThe oversized, drop-shoulder shirt features a striking contrast white collar, fold-over cuffs, and a layered hemline that adds instant dimension. Paired with perfectly matching wide-leg trousers that feature a relaxed elastic waistband and a sleek white stripe running down the side, this set delivers a cohesive, elongated silhouette from head to toe. Available in two earthy, rich shades.\u003cbr\u003eFeatures\u003cbr\u003e Material: Ultra-soft, lightweight cotton blend with a premium crinkle\/crushed finish.\u003cbr\u003e Top: Oversized fit, drop-shoulder long sleeves, button-down closure, with crisp contrast white linen-look accents on the collar, cuffs, and layered hem.\u003cbr\u003e Pants: Relaxed, flowy wide-leg cut with a comfortable elastic waistband and contrast side panel detailing.\u003cbr\u003e Care: Easy-wear, travel-friendly textured fabric (naturally wrinkle-resistant).\u003cbr\u003e Colors: Available in two sophisticated, earthy tones: Warm Camel and Soft Mocha.\u003c\/p\u003e","brand":"notch.egy","offers":[{"title":"S\/M","offer_id":66736737615917,"sku":null,"price":3900.0,"currency_code":"EGP","in_stock":true},{"title":"L \/ XL","offer_id":66736737648685,"sku":null,"price":3900.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/5049\/5021\/files\/image00104.jpg?v=1779228102"},{"product_id":"the-oasis-crinkle-lounge-set-warm-camel","title":"The Oasis Crinkle Lounge Set (Warm Camel) Full Set","description":"\u003cp\u003eStep into laid-back luxury with our new textured co-ord set, designed for those who refuse to compromise on style or comfort. Crafted from an ultra-soft, breathable cotton blend with a premium crushed linen-look texture, this matching set offers a beautiful drape that requires zero ironing—making it your ultimate go-to for travel, lounging, or elevated street style.\u003cbr\u003eThe oversized, drop-shoulder shirt features a striking contrast white collar, fold-over cuffs, and a layered hemline that adds instant dimension. Paired with perfectly matching wide-leg trousers that feature a relaxed elastic waistband and a sleek white stripe running down the side, this set delivers a cohesive, elongated silhouette from head to toe. Available in two earthy, rich shades.\u003cbr\u003eFeatures\u003cbr\u003e Material: Ultra-soft, lightweight cotton blend with a premium crinkle\/crushed finish.\u003cbr\u003e Top: Oversized fit, drop-shoulder long sleeves, button-down closure, with crisp contrast white linen-look accents on the collar, cuffs, and layered hem.\u003cbr\u003e Pants: Relaxed, flowy wide-leg cut with a comfortable elastic waistband and contrast side panel detailing.\u003cbr\u003e Care: Easy-wear, travel-friendly textured fabric (naturally wrinkle-resistant).\u003cbr\u003e Colors: Available in two sophisticated, earthy tones: Warm Camel and Soft Mocha.\u003c\/p\u003e","brand":"notch.egy","offers":[{"title":"S\/M","offer_id":66736743579693,"sku":null,"price":3900.0,"currency_code":"EGP","in_stock":true},{"title":"L \/ XL","offer_id":66736743612461,"sku":null,"price":3900.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/5049\/5021\/files\/image00081.jpg?v=1779228542"},{"product_id":"utility-shirt-baby-blue","title":"Utility Shirt (Baby Blue)","description":"\u003cp\u003eHigh-Function Fashion. Bold Contrast.\u003cbr\u003eWhere streetwear edge meets premium tailoring. This utilitarian-inspired shirt completely reimagines the classic button-down by introducing striking hardware and modular design elements. Available in Baby Blue, White, and Black, it features oversized cargo flap pockets on the chest that give it a sharp, structural frame.\u003cbr\u003eThe true definition is in the details: a bold, exposed contrast black zipper runs right down the center placket, bringing instant edge to a classic cut. The sleeves are an absolute design triumph—featuring a layered, modular construction with button-split paneling above the cuffs, allowing the sleeves to split open or drape with a distinct, relaxed volume.\u003cbr\u003eFeatures\u003cbr\u003e Material: High-quality crisp shirting cotton blend\u003cbr\u003e Hardware: Full-length exposed contrast black zipper closure\u003cbr\u003e Sleeve Details: Layered, multi-panel design with button-split slits for a customizable, structural look\u003cbr\u003e Pockets: Oversized dual utility flap chest pockets\u003cbr\u003e Colorways: Available in Baby Blue, White, and Black\u003c\/p\u003e","brand":"notch.egy","offers":[{"title":"S","offer_id":66736785391661,"sku":null,"price":2930.0,"currency_code":"EGP","in_stock":true},{"title":"M","offer_id":66736785424429,"sku":null,"price":2930.0,"currency_code":"EGP","in_stock":true},{"title":"L","offer_id":66736785457197,"sku":null,"price":2930.0,"currency_code":"EGP","in_stock":true},{"title":"XL","offer_id":66736785489965,"sku":null,"price":2930.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/5049\/5021\/files\/image00058.jpg?v=1779229959"},{"product_id":"utility-shirt-white","title":"Utility Shirt (White)","description":"\u003cp\u003eHigh-Function Fashion. Bold Contrast.\u003cbr\u003eWhere streetwear edge meets premium tailoring. This utilitarian-inspired shirt completely reimagines the classic button-down by introducing striking hardware and modular design elements. Available in Baby Blue, White, and Black, it features oversized cargo flap pockets on the chest that give it a sharp, structural frame.\u003cbr\u003eThe true definition is in the details: a bold, exposed contrast black zipper runs right down the center placket, bringing instant edge to a classic cut. The sleeves are an absolute design triumph—featuring a layered, modular construction with button-split paneling above the cuffs, allowing the sleeves to split open or drape with a distinct, relaxed volume.\u003cbr\u003eFeatures\u003cbr\u003e Material: High-quality crisp shirting cotton blend\u003cbr\u003e Hardware: Full-length exposed contrast black zipper closure\u003cbr\u003e Sleeve Details: Layered, multi-panel design with button-split slits for a customizable, structural look\u003cbr\u003e Pockets: Oversized dual utility flap chest pockets\u003cbr\u003e Colorways: Available in Baby Blue, White, and Black\u003c\/p\u003e","brand":"notch.egy","offers":[{"title":"S","offer_id":66736791126061,"sku":null,"price":2930.0,"currency_code":"EGP","in_stock":true},{"title":"M","offer_id":66736791158829,"sku":null,"price":2930.0,"currency_code":"EGP","in_stock":true},{"title":"L","offer_id":66736791191597,"sku":null,"price":2930.0,"currency_code":"EGP","in_stock":true},{"title":"XL","offer_id":66736791224365,"sku":null,"price":2930.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/5049\/5021\/files\/image00047_37303777-6b15-4264-b0d4-153d1739ae3c.jpg?v=1779230096"},{"product_id":"utility-shirt-black","title":"Utility Shirt (Black)","description":"\u003cp\u003eHigh-Function Fashion. Bold Contrast.\u003cbr\u003eWhere streetwear edge meets premium tailoring. This utilitarian-inspired shirt completely reimagines the classic button-down by introducing striking hardware and modular design elements. Available in Baby Blue, White, and Black, it features oversized cargo flap pockets on the chest that give it a sharp, structural frame.\u003cbr\u003eThe true definition is in the details: a bold, exposed contrast black zipper runs right down the center placket, bringing instant edge to a classic cut. The sleeves are an absolute design triumph—featuring a layered, modular construction with button-split paneling above the cuffs, allowing the sleeves to split open or drape with a distinct, relaxed volume.\u003cbr\u003eFeatures\u003cbr\u003e Material: High-quality crisp shirting cotton blend\u003cbr\u003e Hardware: Full-length exposed contrast black zipper closure\u003cbr\u003e Sleeve Details: Layered, multi-panel design with button-split slits for a customizable, structural look\u003cbr\u003e Pockets: Oversized dual utility flap chest pockets\u003cbr\u003e Colorways: Available in Baby Blue, White, and Black\u003c\/p\u003e","brand":"notch.egy","offers":[{"title":"S","offer_id":66736796434477,"sku":null,"price":2930.0,"currency_code":"EGP","in_stock":true},{"title":"M","offer_id":66736796467245,"sku":null,"price":2930.0,"currency_code":"EGP","in_stock":true},{"title":"L","offer_id":66736796500013,"sku":null,"price":2930.0,"currency_code":"EGP","in_stock":true},{"title":"XL","offer_id":66736796532781,"sku":null,"price":2930.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/5049\/5021\/files\/image00053.jpg?v=1779230217"},{"product_id":"the-weaver-full-set","title":"The Weaver (Full Set)","description":"\u003cp\u003eThe Weaver Set – Raw Texture. 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The matching wide-leg pants perfectly echo this stunning design with coordinating woven vertical stripes cutting down the front of each leg, drawing the eye down to create a beautifully elongated, fluid silhouette.\u003cbr\u003eFeatures\u003cbr\u003e Material: Premium, breathable linen-look cotton blend.\u003cbr\u003e Top: Oversized fit, relaxed dropped shoulders, clean straight hem, and a striking raw-edge woven accent panel down the center back.\u003cbr\u003e Pants: Relaxed wide-leg fit with coordinating vertical raw-edge woven panels running down the front of the legs.\u003cbr\u003e Details: Intricately textured fringe panels woven with metallic and neutral threads for a handcrafted look.\u003cbr\u003e Colorway: Available in a rich, warm terracotta shade.\u003c\/p\u003e","brand":"notch.egy","offers":[{"title":"S\/M","offer_id":66736838574125,"sku":null,"price":4200.0,"currency_code":"EGP","in_stock":true},{"title":"L \/ XL","offer_id":66736838606893,"sku":null,"price":4200.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/5049\/5021\/files\/image00075.jpg?v=1779232120"},{"product_id":"the-kinetic-poplin-blouse","title":"The Kinetic poplin Blouse","description":"\u003cp\u003e\u003cimg\u003eThe Kinetic poplin Blouse\u003cbr\u003eRedefine the classic white button-down with a piece that commands attention from every angle. Crafted from a crisp, breathable poplin blend, this shirt effortlessly balances tailored precision with avant-garde fluidity.\u003cbr\u003eThe front features a sophisticated, adjustable ruched under-bust seam that allows you to customize the fit, creating a flattering, cinched silhouette. Turn around to reveal the true showstopper: a dramatic, cape-like flowing back that drapes elegantly past the hips, offering striking movement with every step. Finished with a classic collar and a sharp high-low hemline, it’s the ultimate statement piece for elevated everyday styling.\u003cimg\u003e\u003cimg\u003e\u003c\/p\u003e","brand":"notch.egy","offers":[{"title":"S\/M","offer_id":66736857677869,"sku":null,"price":3100.0,"currency_code":"EGP","in_stock":true},{"title":"L \/ XL","offer_id":66736857710637,"sku":null,"price":3100.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/5049\/5021\/files\/image00002_01c8b155-ed4b-4609-a921-b05ff94f86f3.jpg?v=1779233021"},{"product_id":"the-trinity-linen-blend-shirt","title":"The trinity linen blend shirt","description":"\u003cp\u003e One Shirt. Three Silhouettes. Endless Styling.\u003cbr\u003eMeet the ultimate fusion of contemporary design and effortless versatility. Crafted in a serene sky-blue hue with a light, textured weave, this multi-way statement shirt is engineered to transform with your mood. Featuring an innovative convertible construction with button detailing and extended front panels, it effortlessly transitions from an oversized classic to a sculptural wrap piece.\u003cbr\u003eThree Ways to Wear It:\u003cbr\u003e1 The Relaxed Classic: Leave it unbuttoned or buttoned regularly with the front panels flowing long and loose for an effortless, oversized drape.\u003cbr\u003e2 The Asymmetric Tuck: Cross one front side over and tuck it into the opposite side for a sleek, draped, wrap-effect look.\u003cbr\u003e3 The Sculptural Knot: Button it across to the shorter side, creating a beautiful, cinched side-tie detail that adds instant architecture to your outfit.\u003cbr\u003eFeatures\u003cbr\u003e Material: Breathable, lightweight textured cotton poplin and linen blend\u003cbr\u003e Design: Convertible multi-button styling with asymmetric front panels\u003cbr\u003e Sleeves: Relaxed, wide sleeves with button-tab details for easy rolling\u003cbr\u003e Fit: Oversized and fluid, fully adjustable to your preferred silhouette\u003c\/p\u003e","brand":"notch.egy","offers":[{"title":"S\/M","offer_id":66794069983277,"sku":null,"price":2800.0,"currency_code":"EGP","in_stock":true},{"title":"L \/ XL","offer_id":66794070016045,"sku":null,"price":2800.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/5049\/5021\/files\/image00025_3d3a2377-6d1b-4a6f-bdef-eeb43e6188d4.jpg?v=1779234246"},{"product_id":"the-trinity-linen-shade-of-mint","title":"The trinity linen shade of mint","description":"\u003cp\u003e: One Shirt. 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