Behind every Notch piece, there’s an idea we couldn’t stop thinking about: a collar that frames the face, a sleeve that moves when you do, a coat that feels like armour on the days you need it.

We’re Aliaa and Wisam, the two minds behind Notch. Every design starts with a vision, a little obsession with the details, and a lot of love for what we do.

We design every piece ourselves and make it in small batches here in Egypt, giving each one the time and attention it deserves. No two ideas are just another piece of clothing to us. Every piece has its own character, its own twist, and a little part of us in it.

We’re not trying to follow the season. We’re creating pieces you’ll reach for long after it ends — pieces that feel special every time you wear them, because they were made with love, from the very first sketch to the final stitch.

If you’re wearing Notch right now, thank you. You’re part of our story, and you’re the reason we keep creating. 🤍