Made to be noticed
Sculpted wool, statement collars and quiet confidence. Designed by Aliaa, made in Egypt in small batches.
The Winter Edit
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The Empire Wrap Jacket (Black)
Regular price EGP 6,400Regular priceUnit price per -
Jessica (Blazer)
Regular price EGP 5,800Regular priceUnit price per -
SCARFINO JACKET
Regular price EGP 6,200Regular priceUnit price per -
SUPRANO JACKET
Regular price EGP 5,200Regular priceUnit price per -
Double Stitched Blur Shirt Jacket
Regular price EGP 4,200Regular priceUnit price per -
Deconstructed Curta
Regular price EGP 6,200Regular priceUnit price per -
Off The Line Blazer
Regular price EGP 4,800Regular priceUnit price per
Find your piece
Every piece starts with a feeling.
Hi, I'm Aliaa. Every piece you see here started as an idea I couldn't stop thinking about: a collar that frames the face, a sleeve that moves when you do, a coat that feels like armour on the days you need it.
I design everything myself, and we make it in small batches here in Egypt, so each piece gets the time it deserves. I'm not trying to follow the season. I'm trying to make something you'll reach for long after it ends.
If you're wearing Notch right now, thank you. You're the reason I keep designing.
Made slowly, in small batches.
Each design is produced in limited quantities, so when a piece is gone it is usually gone for good. Heavy wool felt, crinkle foil, vegan leather and crisp poplin, chosen for how they move and how they hold their shape.
- 01Designed in house
Every silhouette is designed by Aliaa herself. - 02Made in Egypt
Cut and sewn locally, in small runs. - 03Made to be styled
Detachable layers, belts and sets you can wear together or apart.
Try it at your door
The courier waits while you try it on.
7 day exchange
Swap the size, color or style within 7 days.
Made in Egypt
Designed and made locally, in small batches.
Prepared with care
Orders ship within 3 to 4 business days.