Made to be noticed
Winter 26

Made to be noticed

Sculpted wool, statement collars and quiet confidence. Designed by Aliaa, made in Egypt in small batches.

The Winter Edit

A note from Aliaa

Every piece starts with a feeling.

Hi, I'm Aliaa. Every piece you see here started as an idea I couldn't stop thinking about: a collar that frames the face, a sleeve that moves when you do, a coat that feels like armour on the days you need it.

I design everything myself, and we make it in small batches here in Egypt, so each piece gets the time it deserves. I'm not trying to follow the season. I'm trying to make something you'll reach for long after it ends.

If you're wearing Notch right now, thank you. You're the reason I keep designing.

Aliaa Founder and designer, Notch
The craft

Made slowly, in small batches.

Each design is produced in limited quantities, so when a piece is gone it is usually gone for good. Heavy wool felt, crinkle foil, vegan leather and crisp poplin, chosen for how they move and how they hold their shape.

  1. 01Designed in house
    Every silhouette is designed by Aliaa herself.
  2. 02Made in Egypt
    Cut and sewn locally, in small runs.
  3. 03Made to be styled
    Detachable layers, belts and sets you can wear together or apart.

Try it at your door

The courier waits while you try it on.

7 day exchange

Swap the size, color or style within 7 days.

Made in Egypt

Designed and made locally, in small batches.

Prepared with care

Orders ship within 3 to 4 business days.

The Archive

Past season pieces at archive prices, while sizes last.

Visit the archive