Notch is personal to me. I design each silhouette myself, from the first idea to the final fitting, and I only release a design when it feels right to me.

I love clothes that do something: a collar that stands up for you, a sleeve with volume, a piece you can wear three ways. I want you to feel bold, a little dramatic and completely yourself when you put it on.

Everything is made in small batches here in Egypt. That means fewer pieces, more care, and something you won't see on everyone else.

Thank you for wearing my work. It means more than you know.